Marketing Examples
Note that the television commercial examples are video files in .mpg format. Depending on the speed of your internet connection, they may take some time to download.
China
Documents
- Alcohol Marketing Examples in China (488kb, Adobe PDF document). A presentation by Jiafang Zhang, 2006
Television Commercials
- TV commercial for alcohol (CCTV5) (MPG, 2.4Mb)
- Liquor tasting on a talk/game show (CCTV1) (MPG, 5.6Mb)
- TV commercial for beer (MPG, 2.2Mb)
- TV commercial featuring the Olympics and alcohol (CCTV1) (MPG, 2.3Mb)
- TV commercial for alcohol (CCTV1) (MPG, 2.4Mb)
- TV commercial for alcohol (CCTV1) (MPG, 1.9Mb)
- TV commercial for alcohol (CCTV1) (MPG, 2.4Mb)
India
Television Commercials
- Indian TV commercial for alcohol (MPG, 7.5Mb)
New Zealand
Images
- 42 Below Billboard Sep 2006 (JPG, 51kb). A photo of a "42 Below" billboard taken in Sep 2006. The "42 Below" brand had just bought by Bacardi and this billboard appeared during the 2006 review of alcohol advertising policy.
- Bacardi Breezer Twist (JPG, 28kb). An image from a Bacardi website promotion.
- Export Gold "Party Island" promotion (JPG, 84kb). An image from an Export Gold "Party Island" promotion.
- Glenn Innes Outlet exterior signage (JPG, 56kb). A photo of exterior alcohol advertising signs on a Glenn Innes (Auckland, NZ) alcohol outlet.
- Mt Wellington Outlet exterior signage (JPG, 60kb)
- Mezzanine "Energy Alcohol" advertisement (JPG, 40kb)
- Export Gold "Power Up" billboard (JPG, 80kb)
- Smirnoff website (JPG, 96kb)
- Heineken billboard (JPG, 52kb)
- Speights billboard 1 (JPG, 64kb)
- Speights billboard 2 (JPG, 56kb)
- Speights billboard 3 (JPG, 68kb)
- Tui billboard 1 (JPG, 36kb)
- Tui billboard 2 (JPG, 52kb)
- Tui billboard 3 (JPG, 76kb)
- Tui billboard 4 (JPG, 48kb)
- Tui billboard 5 (JPG, 32kb)
- Tui billboard 6 (JPG, 48kb)
- Vodka Cruiser billboard (JPG, 44kb)
Samoa
Documents
- Alcohol Marketing Examples in Samoa Presentation (2.5Mb, Adobe PDF document)
Sri Lanka
Documents
- Alcohol Marketing Examples in Sri Lanka Presentation (382kb, Adobe PDF document)
Thailand
Documents
- Alcohol Advertising Malpractice: The Thai Experience (1.4Mb, Adobe PDF document)
UK
Television Commercials
- UK "Reef" RTD TV commercial (MPG, 10.1Mb) October 2003
Links
Links to alcohol marketing websites.
- Absolut News 2004 (new window)
- Celebrate Valentine's Day Cuervo-style (new window)
- Tui Telegram (new window)
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